LAUNCHED IN 2018
Alpyn Beauty harnesses the power of wild-crafted botanicals from the mountains of Jackson Hole, Wyoming, to create potent, natural skin-care solutions.
LEARN MORE
LAUNCHED IN 2018
Founded by a world-renowned stem cell and biomedical scientist, Augustinus Bader offers innovative skin and hair-care formulas that harness the body’s own regenerative processes for transformative results.
LEARN MORE
LAUNCHED IN 2020
Bubble Skincare offers a fresh, science-driven approach to youthful skin, combining dermatologist-developed formulas with plant-based ingredients to provide effective, non-irritating solutions for a new generation of skin-care enthusiasts.
LEARN MORE
LAUNCHED IN 2022
Developed to strengthen the skin barrier, BYOMA engineers simple, effective formulations for balanced and brighter skin.
LEARN MORE
LAUNCHED IN 2019
Caldera + Lab is a men’s skin-care brand combining wild-harvested botanicals with cutting-edge science to create high-performing clean products.
LEARN MORE
LAUNCHED IN 2022
Caliray is a modern makeup brand embracing the energy of California’s wellness-centric lifestyle. The brand produces fun, flirty, clean makeup products with the idea of “sexy sustainable” always at its […]
LEARN MORE
LAUNCHED IN 2023
Acutely focused on inflammaging, DEINDE works hard so you don’t have to.
LEARN MORE
LAUNCHED IN 2021
Founded by influencer Dezi Perkins, DEZI Skin celebrates diversity with potent, problem-solving formulas that cater to all skin tones, focusing on effective solutions for hyperpigmentation and uneven skin tone.
LEARN MORE
LAUNCHED IN 2020
“Clinical skin care for curious minds,” Dieux is an innovative skin-care brand prioritizing safe, effective, science-backed formulas, committed to transparent pricing and sustainability from product to packaging.
LEARN MORE
LAUNCHED IN 2020
Plastic surgeon to the stars, Dr. Lara Devgan, used her expertise to develop this medical-grade skin-care line with solutions for lashes, skin and lips.
LEARN MORE
LAUNCHED IN 2022
As the story goes, DUNE came about by two very cool girls during the pandemic. As the science shows, it’s a legit brand that has staying power with its easy […]
LEARN MORE
LAUNCHED IN 2018
EADEM pioneers inclusive skin care, crafting innovative formulas that celebrate and cater to the unique needs of melanin-rich skin.
LEARN MORE
LAUNCHED IN 2019
Filterbaby is a dermatologist-approved and third-party certified water filtration system that is dedicated skin health by removing chlorine, micro-plastics, heavy metals and hundreds of unregulated chemicals from your tap water.
LEARN MORE
LAUNCHED IN 2019
Featuring ingredients sourced from its family farm, Furtuna Skin is the skin care you’d use if you could use anything.
LEARN MORE
LAUNCHED IN 2018
Designed with high-powered formulas at wallet-friendly prices, Good Molecules is thoughtfully crafted, efficacious skin care made easy for anyone after serious skin-care results without spending serious cash.
LEARN MORE
LAUNCHED IN 2019
Offering clean, effective, innovative and affordable skin-care products, INNBEAUTY Project is designed for the modern, ingredient-conscious consumer who demands peak performance without the premium price tag.
LEARN MORE
LAUNCHED IN 2018
If you talk to Irene Forte for two minutes, it’s abundantly clear how much care goes into each and every product—a true testament to not only her family, but also […]
LEARN MORE
LAUNCHED IN 2024
Kinship is a great support system for sensitive skin, combining science-backed technology with luxe textures and natural ingredients for effective, nourishing care.
LEARN MORE
LAUNCHED IN 2023
Skin care isn’t one size fits all, and LALAIS honors that. LALAIS offers simple, effective skin care for those with oily or combination skin.
LEARN MORE
LAUNCHED IN 2022
Lion Pose aims to offer skin care for concerns that often require a prescription—like hyperpigmentation, melasma, acne and eczema. It’s all about clinical testing on a variety of skin types, […]
LEARN MORE
LAUNCHED IN 2018
Clean, vegan, cruelty-free, carmine-free and 100-percent safe for your skin, Live Tinted celebrates clean beauty for all skin tones.
LEARN MORE
LAUNCHED IN 2018
Engineered for all skin tones and powerful beyond belief, LYMA is the must-have laser of anyone with good skin.
LEARN MORE
LAUNCHED IN 2020
When nothing worked to calm their eczema, Marin Skincare founders took a chance on a lesser-known but regenerative ingredient called glycoprotein, originally found in lobsters. After rigorous testing, Marin Skincare […]
LEARN MORE
LAUNCHED IN 2023
Combining cutting edge scientific research with natural ingredients, Mother Science is a skin-care brand with its finger on the pulse.
LEARN MORE
LAUNCHED IN 2021
Inspired by founder Samantha Brett’s experience spending days in the blazing Australian sun, Naked Sundays makes sunscreen fun and enjoyable, combining skin-enhancing ingredients with unmatched sun protection.
LEARN MORE
LAUNCHED IN 2019
Focused on skin-safe formulas, Naturium combines science and clinical data with natural, high-quality botanical ingredients to create skin-care products that are science-backed, earth-based and efficacious.
LEARN MORE
LAUNCHED IN 2019
The brainchild of industry giant and laser expert David Bean, who created the semiconductor laser diode technology used in professional in-office laser treatments, NIRA is the first and only painless […]
LEARN MORE
LAUNCHED IN 2019
There’s a long list of good things to say about Noble Panacea, but know this: The super luxe brand stands by its science, innovation and creativity.
LEARN MORE
LAUNCHED IN 2021
Oak Essentials comes from the mind of designer and tastemaker Jenni Kayne. The luxe skin care is meant to be “beauty as nature intended it,” featuring clean but indulgent ingredients.
LEARN MORE
LAUNCHED IN 2022
With ultra luxe textures and proven results, Prakti is a gorgeous line backed by the equally gorgeous Pritika Swarup.
LEARN MORE
LAUNCHED IN 2023
Prequel offers dermatologist-developed skin care for the current age. Products are basic and affordable to promote skin health, which is the foundation of all the other things we want from […]
LEARN MORE
LAUNCHED IN 2023
Calling on its French roots, Provence Beauty is dedicated to delivering Parisian beauty with a modern twist via clean, effective formulas. Best of all, they’re all under $25.
LEARN MORE
LAUNCHED IN 2022
Founded by Hailey Bieber, rhode is a skin-care and makeup brand that focuses on delivering high-quality, accessible products for achieving healthy, glowing skin.
LEARN MORE
LAUNCHED IN 2019
Saie is where sustainably sourced ingredients and packaging merge with expert-approved formulations for beauty products that are good for both you and the planet.
LEARN MORE
LAUNCHED IN 2020
Saltyface is a sunless-tanning brand offering innovative, clean formulas for a natural-looking, sun-kissed glow without sun damage.
LEARN MORE
LAUNCHED IN 2020
When it comes to the skin-care device category, Solawave stands out for making LED technology accessible and convenient, offering innovative, user-friendly tools that deliver professional-grade results right at home.
LEARN MORE
LAUNCHED IN 2019
Known for their colorful, star-shaped pimple patches and targeted skin-care products, Starface brings fun and positivity to acne care.
LEARN MORE
LAUNCHED IN 2018
Born from a passion for self-care, Summer Fridays is a cult-favorite skin-care brand that offers a curated line of clean, vegan products designed to simplify beauty routines and deliver instant […]
LEARN MORE
LAUNCHED IN 2022
Cofounded by Scarlett Johansson and Kate Foster, and inspired by their own sensitive-skin struggles, The Outset helps users regain their confidence with hydrating, simple and gentle skin-care products.
LEARN MORE
LAUNCHED IN 2020
Topicals wants you to know there’s no such thing as “perfect skin,” there’s something better: your skin. Its array of science-backed formulas help your uniqueness shine.
LEARN MORE
LAUNCHED IN 2023
Sofia Vergara didn’t have to launch an effectively gorgeous sunscreen line, but we’re grateful that she did. Meet toty, a ridiculously great SPF-plus brand that doesn’t skimp on any of […]
LEARN MORE
LAUNCHED IN 2019
U Beauty is a streamlined skin-care brand focusing on multi-functional products designed to simplify routines while delivering powerful, science-backed results.
LEARN MORE
LAUNCHED IN 2021
Vacation may be the best-smelling sunscreen, but it’s also the company that did more for skin health PR than any other brand in the past few years. The sunscreens are […]
LEARN MORE
LAUNCHED IN 2019
In the age of overhyped, underperforming products, Versed promises high-performance, dermatologist-tested products that are community-developed, good for the environment and all under $25.
LEARN MORE
LAUNCHED IN 2023
Founded by Molly Sims, YSE Beauty is a clean skin-care brand dedicated to being part of positive change, working to protect and restore marine ecosystems while offering consumers safe beauty […]
LEARN MORE
LAUNCHED IN 2019
Dedicated to skin-care progress, not perfection, ZitSticka merges the latest in skin-care technology with the gold standards in dermatological research, targeting acne at every stage for hard-working solutions no matter […]
LEARN MORE
