LAUNCHED IN 2021
Inspired by Senagalese roots and born in Harlem, Ami Colé is founded upon the idea of “beauty created for us, by us.” The brand offers skin-loving, high pay-off makeup products […]
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LAUNCHED IN 2021
Creating makeup made to “blend the rules,” DIBS makes beauty fun, accessible and easy to use.
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LAUNCHED IN 2022
Created by Euphoria’s acclaimed makeup artist Donni Davy, Half Magic Beauty offers a vibrant and imaginative line of vegan, cruelty-free products designed for self-expression and creativity, featuring everything from daring […]
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LAUNCHED IN 2019
Lady Gaga’s Haus Labs positions itself as a “supercharged clean artistry makeup” brand, focusing on innovative formulas that combine makeup with skin-care benefits.
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LAUNCHED IN 2020
Jones Road, founded by legendary makeup artist Bobbi Brown, offers clean, minimalist beauty products that enhance natural beauty effortlessly.
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LAUNCHED IN 2020
Founded by celebrity makeup artist Mario Dedivanovic, Makeup by Mario offers professional-quality makeup products and tools that make you feel like you have your own glam team at your fingertips.
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LAUNCHED IN 2021
A minimalist beauty brand emphasizing clean, well-edited products designed for an effortless, natural look, MERIT has garnered a cult-like following for its luxurious yet simple approach to makeup.
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LAUNCHED IN 2019
Patrick Ta is a celebrated celebrity makeup artist whose eponymous line is all about achieving a radiant, glowy look from head to toe.
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LAUNCHED IN 2023
Polite Society is the cheeky new makeup line from Jerrod Blandino and Jeremy Johnson (the geniuses behind Too Faced). With their motto “We’re clean, so you can be dirty,” Polite […]
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LAUNCHED IN 2021
Ariana Grande’s r.e.m. beauty combines futuristic aesthetics with high-performance formulas for playful yet practical beauty looks.
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LAUNCHED IN 2020
Founded by Selena Gomez, Rare Beauty celebrates individuality and promotes mental-health awareness through its products and initiatives.
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LAUNCHED IN 2020
This cult-favorite beauty brand specializes in innovative and versatile makeup essentials designed to enhance natural features with a minimalist approach.
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LAUNCHED IN 2019
Vibrant and affordable, SHEGLAM delivers what beauty lovers want: high-quality products and bold colors at a price you can’t resist.
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LAUNCHED IN 2021
SIMIHAZEBEAUTY is a stackable, ethically produced beauty brand founded by twin entrepreneurs dedicated to creating innovative, sensory products with a pulse on what’s next.
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LAUNCHED IN 2019
Tower 28 is a clean beauty brand creating gentle, non-toxic makeup products suitable for all skin types, including sensitive and eczema-prone skin.
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LAUNCHED IN 2019
If any celebrity was going to make an insanely succesful beauty brand, it would be Posh Spice. Victoria Beckham Beauty exudes classic cool glamour.
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LAUNCHED IN 2021
VIOLETTE_FR invites the world to eschew beauty as a pursuit of perfection and instead embrace it to enhance our own unique traits.
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LAUNCHED IN 2024
Created by tennis superstar Serena Williams, WYN Beauty is makeup you can move in, crafted to last through the toughest of games via skin-improving formulas designed with deeper skin tones […]
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