The Best September Sephora Launches to Try Now

This summer was full of exciting new beauty launches, from celebrity beauty lines to fresh ventures into fragrance and more. As we settle into the comfort and stillness of fall, we can always count on the beauty world to keep us fed with new, noteworthy products, specifically at untouchable retailers like Sephora.

While you may be ready to sit back and cozy up to the slowness of the fall season, you won’t want to let all the new Sephora products and fall beauty launches pass you by. Ahead, we rounded up some of the best September Sephora launches to keep on your radar this fall.

12 New Sephora Products to Add to Cart

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amika Mini The Kure Intense Bond Repair Hair Mask ($24)

Whether you have upcoming fall and winter trips or want to stock up on your favorite amika hair-repairing mask, the new mini The Kure Intense Bond Repair Hair Mask proves good things do come in small packages. Packed with bond-cure technology, plant butters and sea buckthorn, this vegan hair mask repairs damaged, dry strands and improves manageability, increasing hydration.

• BUY NOW – $24

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First Aid Beauty KP Bump Eraser Body Scrub Fresh Strawberry ($30)

Pretty much the gold standard for at-home keratosis pilaris (KP) treatments, First Aid Beauty’s KP Bump Eraser Body Scrub has won the hearts of millions thanks to its skin-smoothing formula with 10 percent AHA and pumice buffing beads. The new update to the beloved formula features all the bump-erasing benefits you know and love, but now with a fresh strawberry scent.

• BUY NOW – $30

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dae 3-in-1 Cactus Fruit Styling Cream with Taming Wand ($18)

Slicked-back ponies and buns are all the rage right now, but keeping your flyaways at bay is a major roadblock to the it-girl style. If flyaways are your enemy, dae’s on-the-go styling cream with taming wand is a must-have for keeping your hair slick and healthy day and night.

• BUY NOW – $18

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Fenty Beauty by Rihanna The Gelly Type Strong Hold Gel ($26)

The introduction of Fenty Hair into Sephora is one of the most exciting September Sephora launches. Sephora is providing shoppers with its pick of Rihanna’s curated hair-care formulas, like the brand’s strong hold gel that uses Fenty Beauty by Rihanna’s Proprietary Complex, Replenicore-5 and bamboo sap water to strengthen, hydrate and smooth hair while it holds.

• BUY NOW – $26

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Tarte Maracuja Juicy Plumping Lip Oil Shimmer ($26)

Tarte is historically one of TikTok’s most popular beauty brands, and its Maracuja Juicy Plumping Lip Oil is consistently one of the brand’s best-sellers. This month, Tarte released a shimmer finish collection with six shimmery shades to the already iconic lineup. These shimmer finishes are perfect for adding a bit of glitz and glam to your look.

• BUY NOW – $26

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Clarins Double Serum ($135)

Powered by 22 plant extracts and five active molecules, Clarins’ Double Serum is a multitasking anti-aging serum that mimics the behavior of the skin to firm, target the appearance of wrinkles and pores and boost radiance for healthier, younger-looking skin.

• BUY NOW – $135

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Sarah Creal Face Flex Concealer ($58)

The September launch of beauty brand Sarah Creal has already shaken up the beauty landscape, and products like the Face Flex Concealer—a long-lasting, natural finish concealer packed with aloe leaf extract, caffeine and hyaluronic acid—are not to be missed.

• BUY NOW – $58

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Tatcha Dewy Skin & Lips ($83)

Complete with best-selling Tatcha products like the Dewy Skin Cream, Rice Wash and Kissu Lip Mask, this three-in-one Tatcha set is the perfect skin-loving gift for your favorite Tatcha fan or yourself as you welcome the new season.

 

• BUY NOW – $83

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Sol de Janeiro Mini Cheirosa 76 Perfume Mist ($25)

One of the most popular fragrance lines at Sephora, the Sol de Janeiro Cheirosa perfume mists are the perfect way to channel that summer energy no matter the season. Sol de Janeiro’s mini 76 perfume is the perfect purse staple to add to your fall beauty routine.

• BUY NOW – $25

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Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation ($58)

Anything that comes from the genius mind of Patrick Ta is destined to be one of our favorites. Ta’s newly launched luminous foundation is no exception, with 30 shades across all skin tones and three forms of hyaluronic acid within the formula for skin that is radiant during and after wear.

• BUY NOW – $58

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The Ordinary Squalene + Amino Acids Hydrating Lip Balm ($10)

The Ordinary is known for its skin-loving complexion products, but the brand’s new launch—the Hydrating Lip Balm—expands its range of skin-care expertise, packing hydrating ingredients like amino acids and squalene into this quirky-shaped lip balm for lips that are nourished and kissable.

• BUY NOW – $10

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Summer Fridays Jet Lag Skin Soothing Hydration Mist ($21)

Whether you’re hopping on a red eye or trying to recover from a night out, this new addition to Summer Fridays’ Jet Lag collection—the Skin Soothing Hydration Mist—is the perfect pick-me-up, infused with glycerin and a skin-barrier support complex for nourished, radiant skin in a spritz.

• BUY NOW – $21