Forget November’s Black Friday, the best shopping day is in July. If you’re a seasoned shopper you know what I’m talking about—Prime Day is finally here. On July 16 and 17, Amazon Prime members will score massive deals on everything from home goods, electronics, fashion, pet supplies, baby gear and, to of course, beauty. Shoppers know this event is a can’t-miss opportunity, so here are all the details you need, plus over 70 of the best beauty deals we recommend—starting at just $3.
When is Amazon Prime Day 2024?
Prime Day begins July 16 and runs through July 17. Specifically, 3:01 a.m. EDT on July 16 until 3:00 a.m. EDT on July 18. That means you have 48 hours to shop deals before the event is over. Note: Not all deals last the duration of the sale and some deal prices fluctuate throughout the 48-hour window, so don’t let items linger in your cart too long.
Can everyone shop Prime Day?
To take full advantage of Prime Day deals, you have to be a Prime member. To sign up for a free, 30-day trial, click here.
Is Prime Day a sitewide sale?
Prime Day is not a sitewide sale, but hundreds of thousands of brands are discounted. In past years beauty brands such as IGK, Joanna Vargas, R+Co, EltaMD, Laneige, La Roche-Posay, Urban Decay and Maybelline were all included.
Where do I even start to shop Prime Day?
I’m so glad you asked. Keep reading for 70+ beauty deals, broken out by categories skin, hair, hair tools, makeup, bodycare, nails and SPF, that are too good to pass up.
Prime Day Skin Care Deals
Kicking us off are on-sale skin picks that include a retinol serum perfect for first-time retinol users or an affordable option that Sarah Jessica Parker loves. Or treat yourself to the normally three-figure serum shoppers swear by for clearing and smoothing skin—it’s now under $100. I also spotted the liquid exfoliating toner NewBeauty readers can’t quit. With over 100,000 Amazon reviews and over 50,000 bottles sold in June, I predict it’ll fly off virtual shelves on Prime Day.
- goop Beauty Microderm Face Exfoliator (originally $125, now $87.50)
- Obagi Hydrate Facial Moisturizer (originally $58, now $43.50)
- Clinique Moisture Surge 100H Auto-Replenishing Hydrator Face Moisturizer (originally $46, now $32)
- Avène RetrinAL 0.1 Intensive Cream (originally $79, now $51)
- Elizabeth Arden Daily Ceramide Serum Capsules (originally $120, now $84)
- Beekman 1802 Mushroom Milk Better Aging Eye Cream (originally $59, now $35)
- iS CLINICAL Active Serum (originally $142, now $99)
- La Roche-Posay Toleriane Double Repair Face Moisturizer UV (originally $25, now $17.50)
- LANEIGE Lip Sleeping Mask (originally $24, now $19)
- MDSolarSciences Advanced Hydration Crème (originally $76, now $53)
- StriVectin TL Advanced™ Tightening Neck Cream PLUS (originally $59, now $41)
- Sunday Riley C.E.O. 15% Vitamin C Brightening Serum (originally $85, now $68)
- Youth to the People Superfood Air-Whip Moisture Cream (originally $48, now $36)
- Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant (originally $35, now $28)
- RoC Retinol Correxion Line Smoothing Night Retinol Serum (originally $58, now $46)
- Revision Skincare Nectifirm Advanced Neck Firming Cream (originally $159, now $123)
- Kiehl’s Ultra Facial Cream (originally $39, now $27)
Prime Day Hair Deals
Over in the hair category, I spot a celebrity-loved spray, a leave-in cream from a L’Oréal collection one editor is obsessed with and a cult-classic deep conditioning mask all discounted. Rarely-goes-on-sale, salon-quality brands Oribe and Olaplex make the list too.
- Alterna Caviar Anti-Aging Replenishing Moisture Shampoo (originally $55, now $45)
- Christophe Robin Regenerating Mask with Prickly Pear Seed Oil (originally $69, now $43)
- COLOR WOW Dream Coat Supernatural Spray (originally $28, now $22)
- Klorane Dry Shampoo Powder With Oat Milk (originally $24, now $16)
- L’Oréal Professionnel Molecular Repair Leave In Cream (originally $38, now $30)
- Olaplex No.7 Bonding Oil (originally $30, now $22.50)
- ORIBE Hair Alchemy Resilience Conditioner (originally $55, now $44)
- Saints and Sinners Velvet Divine Styling Potion (originally $25, now $17.50)
- Rene Furterer TRIPHASIC Texturizing Detangling Conditioner (originally $40, now $28)
- Batiste Dry Shampoo Bare (originally $13, now $9)
- MONDAY HAIRCARE Repair Shampoo + Conditioner Set (originally $14, now $10)
- UNITE Hair BEACH Day Texturizing Sea Salt Spray (originally $32.50, now $23)
- SexyHair Big Spray & Play Volumizing Hairspray (originally $23, now $16)
- VEGAMOUR HYDR-8 Weightless Repair Oil (originally $48, now $34)
- Eva NYC Mane Magic 10-in-1 Split End Mender (originally $16, now $11)
- Briogeo Don’t Despair Repair Hair Mask (originally $39, now $27)
Prime Day Hair Tool Deals
There’s no better time to stock up on hair tools. I’ve seen typically splurge-worthy picks for nearly $100 off, like this thermal brush that is all over my Instagram feed for delivering a smooth and bouncy ‘90s-style blowout. On the other end of the price spectrum, I will be buying multiples of my favorite detangling brush that’s now under $10.
- Dyson Airwrap (originally $675, now $549)
- ghd Rise Hot Brush (originally $209, now $157)
- BIO IONIC Long Barrel Ceramic Styler (originally $149, now $127)
- HOT TOOLS 24K Gold Extended Barrel Spring Curling Iron – 1.5″ (originally $70, now $49)
- Shark HD331 SpeedStyle RapidGloss Finisher and High-Velocity Dryer (originally $200, now $160)
- Ulike Laser Hair Removal for Women and Men (originally $329, now $259)
- Wet Brush Original Detangler Hair Brush (originally $9, now $8)
- T3 Volumizing Hot Rollers LUXE (originally $140, now $98)
Prime Day Makeup Deals
More than half of makeup on the list below is under $20. Want a long-lasting bold red lip? Under $20. A liquid eyeliner to rival Taylor Swift‘s cat eye? Now under $20. An award-winning mascara that boosts lash volume by over 200 percent? Under $20, thanks to Prime Day.
- bareMinerals Complexion Rescue Tinted Moisturizer (originally $39, now $27)
- Clinique High Impact High-Fi Full Volume Mascara (originally $28, now $19)
- Grande Cosmetics GrandeBROW 2-in-1 Tinted Brow Gel + Brow Enhancing Serum (originally $38, now $27)
- stila Stay All Day® Liquid Lipstick (originally $24, now $17)
- essence Lash Princess False Lash Effect Mascara (originally $5, now $3.50)
- FLOWER BEAUTY By Drew Barrymore Forever Wear Long Wear Eyeliner Pencil (normally $9.50, now $8)
- L’Orèal Paris Makeup True Match Lumi Glotion (originally $17, now $13)
- LAURA GELLER NEW YORK Baked Bronze-N-Brighten Bronzer Powder (originally $34, now $22)
- Maybelline Instant Age Rewind Eraser Concealer (originally $11, now $8)
- Physicians Formula Murumuru Butter Blush (originally $14.50, now $12)
- Perricone MD No Makeup Foundation Serum (originally $65, now $39)
- LORAC PRO Precision Liquid Eyeliner (originally $22, now $19)
Prime Day Nail Deals
This summer is the season of nail trends, so it’s no surprise there are more nail brands included in Prime Day this year than in year’s past. From drugstore favorites to boutique brands, stock up on nail lacquers, gel polishes, kits, nail tools and more. Amazon has your needs covered.
- butter LONDON Patent Shine 10X Nail Lacquer (originally $18, now $13)
- Deborah Lippmann Nail Polish, Gel Lab Pro (originally $20, now $16)
- LONDONTOWN Illuminating Nail Concealer (originally $20, now $17)
- OPI Nail Lacquer in Bubble Bath (originally $12, now $8)
- Essie Gel Couture Longwear Nail Polish Kit (originally $21.50, now $14.50)
- Sally Hansen Miracle Gel® Nail Polish (originally $13, now $9)
Prime Day Bodycare Deals
Consider this your reminder to give the skin below your chin some extra TLC this Prime Day too. There’s a dermatologist-approved lotion for bumpy skin and a retinol-infused lotion from the brand behind the Sports Illustrated 60th anniversary cover shoot. And for a sun-kissed glow sans the risk of sun damage, grab the OG self-tanning foam.
- SOL DE JANEIRO Cheirosa ’62 Hair & Body Fragrance Mist (originally $38, now $30)
- L’OCCITANE Cleansing & Softening Almond Shower Oil (originally $46, now $37)
- St. Tropez Self Tan Classic Bronzer Mousse Foam (originally $44, now $30)
- CeraVe SA Lotion for Rough & Bumpy Skin (originally $29, now $20)
- eos Shea Better Hand Cream (originally $4, now $3)
- Dr Teal’s Body Wash with Pure Epsom Salt, pack of 4 (originally $28, now $19)
- Gold Bond Age Renew Retinol Overnight Body & Face Lotion (originally $17, now $14.50)
- Seaweed Bath Co. Energize Body Wash, Grapefruit Orange Scent (originally $16, now $11)
- California Naturals Super Moisture Body Wash (originally $10, now $8)
- Lumineux Teeth Whitening Strips, 21 Treatments (originally $50, now $30)
Prime Day SPF Deals
Last, but certainly not least, restock your SPF. (If the persisting heatwaves across the country are any indication, this summer is going to be a scorcher for the foreseeable future.) I love this now-under $20 SPF mist I can reapply over my makeup throughout the day, and everyone in my family loves this SPF 50. Whether it’s sprays, lotions, powders or tinted formulas, there’s never a bad time to invest in sun protection, but it’s an even better time when it’s on sale.
- Vacation Super Spritz SPF 50 Sunscreen Face Mist (originally $25, now $19)
- COOLA Organic Sunscreen SPF 50 Sunblock Spray (originally $28, now $21)
- EltaMD UV Clear Tinted Face Sunscreen (originally $45, now $36)
- Banana Boat Sport Ultra SPF 50 Sunscreen Lotion (originally $13, now $10.50)
- BLUE LIZARD Sensitive Mineral Sunscreen (originally $19, now $13)
- Hawaiian Tropic Sheer Touch Ultra Radiance Lotion Sunscreen SPF 30 (originally $10.50, now $8)
- Sun Bum Original SPF 30 Sunscreen Spray (originally $18.50, now $15)
- Supergoop! PLAY Everyday Lotion SPF 50 (originally $36, now $29)
- innisfree Daily UV Defense Sunscreen Broad Spectrum SPF 36 (originally $22, now $18)
