From “boyfriend blush” and “sad beige blush” to jelly tints and serum balms, blush is having a moment. But it’s not just the new, innovative formulations that are making the biggest waves among shoppers; nostalgia-inducing beauty products are everywhere (think Y2K’s blue eyeshadows and Clinique’s Black Honey Almost Lipstick). Baked blush, or cream blush that is literally baked until dry, is another oldie-but-goodie that’s making a comeback.
Case in point: Laura Geller launched its Baked Blush-N-Brighten Marbleized Blush ($28) back in 2009. 15 years later, an average of 1,000 blushes are sold every day across Amazon and LauraGeller.com. On Amazon alone this award-winning blush has over 5,700 five-star ratings.
Created by Italian artisans and baked on terracotta tiles for 24 hours, its cult-favorite marbleized powder maintains a creamy texture with self-adjusting pigments to deliver a truly unique-to-you, silky-smooth glow. It’s also enriched with antioxidants like white tea extract and centella asiatica, proven anti-inflammatories, for healthier skin every time you wear it. Today it’s available in 15 shades ranging from peach to pink in matte, natural and satin finishes—including three new shades, Beachy Horizon, Summer Orchid and Rosé All Day.
According to the brand, Baked Blush-N-Brighten Marbleized Blush instantly wakes up mature and dull skin. Shoppers overwhelmingly agree. A “59 years young” shopper calls it “lovely” with a “subtle shimmer.” A second who was “looking for makeup that helps [them] feel beautiful at [their] age” shares she saw a friend “absolutely glowing” thanks to Blush-N-Brighten. “I bought it right there and then and have worn it nearly everyday since,” they explain. A 40-year-old reviewer says it “looks totally natural,” while another raves “it goes on so smoothly,” “helps to brighten [their] face” and “does not leave any streak marks.” A 65-year-old says it “blends in perfectly” and “is very soft on skin.” A 77-year-old “definitely” recommends it for mature skin because the “color stays all day” and “doesn’t cake.”
