Shoppers Over 50 Are ‘Ditching’ Foundation for This Blurring Skin Enhancer
TULA's Friends and Family sale is coming.
Leiana Foye
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Foundation: either you can’t live without it or you’ve never owned a bottle. Whether you’re the former or the latter, take notice: shoppers say they are ditching their foundation altogether for a tinted primer that blurs imperfections and evens out discoloration on its own.
Tula’s Filter Primer ($38) is more than a typical primer. While most primers are meant to be a canvas-setting base for makeup, the Filter Primer goes steps beyond. With four sheer tints that provide “solid coverage without feeling too heavy,” says NewBeauty editor Rowan Lynam, this skin enhancer delivers an undeniable glow that instantly makes skin look nearly flawless. How? Its all in the formula. Ingredients like TULA’s proprietary S6Pro Complex, a blend of six prebiotics and probiotics, smooths complexions. Licorice helps even the look of skin tone over time. Dark-spot reducing butterfly bush and nourishing chia seeds round out the groundbreaking formula.
A 57-year-old fan calls Filter Primer “perfection.” A 45-year-old shared they “completely eliminated foundation from [their] makeup routine.” The same reviewer explained, “My skin looks smooth and bright and I love that it can breathe with this product on.” A shopper in their 60s who prefers a “more natural look” said it’s “pretty amazing” how “luminous” their skin looks. “You can see the difference right away,” raves a 50-something customer, while another user in their 50s shares it “blends in perfectly.” A 64-year-old called it their “go to” for “young” skin. More fans reported it gives an “excellent instant blur” and “doesn’t settle into fine lines or dry [their] skin.”
What’s better than a skin-perfecting, top-rated, multi-use product that streamlines your makeup routine? Said product being on sale. Tula is kicking off its 2024 Friends and Family Event tomorrow, where everything on their site, including the Filter Primer, is 20% offMay 17through May 23. If you’re looking to stock up on skin-savoring cleansers, hydrators, eye balms, serums, skin tints and more, keep scrolling for our favorite Tula products.
Described by the brand as its “most potent treatment,” this treatment is a serious make up of superstar anti-aging ingredients to hydrate, smooth, brighten and firm skin while calming irritation and diminishing the look of fine lines and wrinkles. One shopper in her 50s who “used La Mer for years” even said that after two weeks of using the Overnight Repair Treatment she’s making the swap permanent.
Tula’s newest moisturizer formulation is a lightweight gel cream our executive editor, Liz Ritter, is impressed by. She “really likes” it a summer moisturizer and reports it wears beautifully under SPF.
A product I will personally be stocking up on is the fragrance-free version of Tula’s best-selling Hydrating Day & Night Moisturizer. It feels so refreshing on my skin, soothes away any redness, and I get so many compliments on when I wear it consistently.
The Olivia Culpo-used SPF shields skin from sun damage as well as protection from pollution and blue light. It’s formulated with probiotic extracts, pineapple and papaya, won’t clog pores or leave a white cast—a true year round essential.
Editorial assistant Isabelle Bueno recommends this quick-fix plumping mask. “I keep it in my fridge for a nice cool feeling when applying and I always take it with me when I’m flying to keep my skin hydrated.” It’s a must-have for dehydrated skin.
Mandy Moore once said this eye balm “feels delightful.” The hyaluronic acid-infused formula (and the brand’s OG eye balm) is hydrating, cooling and energizing. It reduces the look of fine lines and wrinkles around the eye while brightening the entire area.
“TULA’s The Cult Classic Cleanser has been a mainstay in my routine for years and delivers truly clean, supple skin every time—it also removes all of my eye makeup which is a major time—and sanity—saver,” once raved Danielle Fontana Dooley, NewBeauty‘s associate director, digital content.
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