It’s not only been a Brat girl summer but also the summer of Charli XCX. The star surged back to the top of the charts and top of everyone’s minds, except maybe one brand whose attention she was longing to get. Charli XCX has made her love for Laneige no secret, and the brand has finally reciprocated.
During an interview with British GQ, the singer shared that “every single content piece I’ve ever done, whether it’s like, ‘What’s in your bag?’ ‘What’s an essential item?’ or ‘What would you grab if you were running out of the house?’ It’s this,” she said of Laneige Lip Sleeping Mask ($24), but she didn’t stop there.
“They are yet to send me any free product, but I’m still trucking away. But it’s not even about the free product at this point, Laneige,” said Charli. “I just really use this every day to the point where if I was going out and I didn’t have a pot of this, I would go home and get it and then go back out again.” A bold statement.
She explained that she originally became “very dependent” on the overnight lip mask she uses as a general lip balm while she was on Accutane and experienced dry skin and lips. “I tried lots of different ones, and this one was my favorite.”
Before moving on to the next product in her bag, Charli shot her shot with the brand delivering, “Hey, Laneige, if you’re watching, I could be your girl,” straight to the camera. However, she didn’t have faith in the prospect. “They’re never going to book me. They booked Sydney Sweeney, and that’s it,” she said at the time.
Now, Charli is the newest brand partner to Laneige. She brings an exciting edge to the baby pink, clean girl brand repped by Sweeney’s no makeup makeup look. To celebrate the partnership, Charli recorded a TikTok with audio of her previous comments on wanting free Laneige products as she applied, what we assume is, her free Laneige products.
