VIOLETTE_FR
LAUNCHED IN 2021
FOUNDER Violette Serrat
VIOLETTE_FR invites the world to eschew beauty as a pursuit of perfection and instead embrace it to enhance our own unique traits.
WHY WE LOVE IT
The brand thoughtfully designs products to bring out the wearer's natural beauty and inspire their confidence.
SHOP AT
VIOLETTE_FR
At its heart, VIOLETTE_FR aims to redefine our relationship with beauty, eschewing the toxic pursuit of perfection in favor of the French philosophy that beauty should not conceal but rather enhance confidence in our unique traits.
BEST-SELLING PRODUCT
Bisou Balm ($29)
There's no other lipstick like Bisou Balm. Mattifying, blurring and moisturizing with a "just-bitten" wash of color, it's your lips at their absolute best.
FOUNDER NOTES
To me, it’s no surprise that Bisou Balm has been such a success because it embodies what I set out to achieve with VIOLETTE_FR—bringing a French sensibility to easy-to-use products. To date, we’ve sold out four times since launching in 2022.
FIRST PRODUCT
Avec Amour ($56)
A sensual and daring scent comes to life from a blend of musky amber, santal, vetiver, ylang-ylang and bergamot. Avec Amour's oil-based roll-on formula connects you back to your most authentic self.
FOUNDER NOTES
This product marked the beginning of how I approach and collaborate with incredible talent to source the highest quality ingredients for VIOLETTE_FR. It’s funny—when we first launched, the product didn’t even have a complete and accurate description on the website, yet it sold out in just a few hours.
